The service quality evaluation of Mongolian hotels through applying Kano model and IPA

碩士 === 國立虎尾科技大學 === 企業管理系經營管理碩士班 === 105 === This study aimed to investigate the service quality expectations and perceptions of high rated hotels’ customers, examine whether the quality dimensions included in the SERVQUAL model with classifying the customer expectations by using the Kano model to r...

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Bibliographic Details
Main Authors: Orgilmaa Damdindorj, 奧莉瑪
Other Authors: Man-Shin Cheng
Format: Others
Language:en_US
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/j5pu5x