The Effect of Consumer Characteristics on Online Groupon Purchase Intention
碩士 === 亞東技術學院 === 運籌管理研究所 === 105 === Consumers are more focused than ever on finding the best prices, as consumer attitudes and shopping habits changed dramatically as a result of the 2007-09 recession. . E-Commerce industry rapidly developments, as consumers increasingly use multiple devices for o...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/676bk6 |