A Study of High-Class Chinese Restaurants’ Plate Color Preferences and Consumers’ Emotions
碩士 === 中國文化大學 === 生活應用科學系 === 105 === Based on the M-R (1980) environmental psycology model, then to investigate if different colors of plate will affect costumers’ preference and consumer’ emotions in the high-class Chinese restaurants. And finally to provide the result to the high-class Chinese re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/cj6fek |