The Moderating Effect of Gender on the Relationship between Experiential Marketing and Consumer Purchase Involvement
博士 === 中國文化大學 === 國際企業管理學系 === 105 === Since strategic experiential modules is aimed to affect consumer behavior through the experience of sense, feeling, think, action, and relation. Involvement is a critical determinant of consumer behavior. The purpose of this thesis is to investigate the possi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4ycy32 |