The Enhancing Factors of Cause-brand Alliances Evaluation and Spillover Effects of Alliances
博士 === 中國文化大學 === 國際企業管理學系 === 105 === The study develops and examines the model that propose relationships among perceived corporate social responsibility (CSR), cause image, cause credibility, cause and self-image congruence, and attitude toward the cause-brand alliances, as well as the effects of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/m29575 |