The Enhancing Factors of Cause-brand Alliances Evaluation and Spillover Effects of Alliances

博士 === 中國文化大學 === 國際企業管理學系 === 105 === The study develops and examines the model that propose relationships among perceived corporate social responsibility (CSR), cause image, cause credibility, cause and self-image congruence, and attitude toward the cause-brand alliances, as well as the effects of...

Full description

Bibliographic Details
Main Authors: CHI, WAN-PING, 紀婉萍
Other Authors: LIN, SHAO-LUNG
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/m29575

Similar Items