The Long-Term Negative Effect of Word of Mouth: The Perspective of Post-Purchase Regret and the Moderating Effect of Involvement
博士 === 中國文化大學 === 國際企業管理學系 === 105 === Post-purchase regret is a negative emotion that consumer motivated to avoid it, but arise frequently after decision. However, the role of information source as well as individual differences, as especially, word of mouth (WOM), the most powerful information sou...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63586960393927419848 |