The Relationship between Experience Marketing and Impulsive Buying Behavior: Moderating Effects of Promotion Type
碩士 === 中國文化大學 === 國際企業管理學系 === 105 === With the evolution of marketing concepts, experiential marketing has become mainstream and it affects the behavior of consumers, The first objective of this study is to investigate if experiential marketing is related to impulsive buying, Extant liter-ature sho...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89qnpp |