The Relationships among Green Perceived Value, Perceived Risk, Green Trust, and Purchase Intention: An Extended Research Framework of the Theory of Planned Behavior
碩士 === 中國文化大學 === 國際企業管理學系 === 105 === This study aims to explore whether the TPB can be expanded and become an integrated research model that is consisted with the trend of green consumption. Taking Y-generation as the target research group, this research investigates the relationships among health...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7uu9w7 |