The Effectiveness of Online Word-of-Mouth (WOM): Examining the Influences of Valence and Consistency of Online WOM on Consumer Preference
碩士 === 中國文化大學 === 國際企業管理學系 === 105 === Along with the network popularity, make word-of-mouth evaluation have more and more influence on consumer preference. However, the effect of word-of-mouth and word of mouth consensus on consumer preference has been poorly explored in the past. This study will e...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/sc26a4 |