The Relationship between the Attitude Toward Parent Brand and Co-Brand: The Moderating Role of Need for Cognition
碩士 === 中國文化大學 === 國際貿易學系 === 105 === The main purpose of this study is to explore the moderating effect of consumer’s need for cognition trait on the relationship between attitude toward the parent brand and toward the co-brand. The sample was students of Private Chinese Culture University. This stu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58j78m |