The Relationship between the Attitude Toward Parent Brand and Co-Brand: The Moderating Role of Need for Cognition
碩士 === 中國文化大學 === 國際貿易學系 === 105 === The main purpose of this study is to explore the moderating effect of consumer’s need for cognition trait on the relationship between attitude toward the parent brand and toward the co-brand. The sample was students of Private Chinese Culture University. This stu...
Main Authors: | CHU, CHING-FANG, 朱慶芳 |
---|---|
Other Authors: | LIN, SHAO-LUNG |
Format: | Others |
Language: | zh-TW |
Published: |
2017
|
Online Access: | http://ndltd.ncl.edu.tw/handle/58j78m |
Similar Items
-
The Relationship between the Attitude Toward Parent Brand and Co-Brand: The Moderating Effects of Brand Consciousness
by: Ho, Yi-Pei, et al.
Published: (2018) -
The Moderating Effect of Product Involvement on the Relationship Between Attitude Toward the Parent Brand and Attitude Toward the Co-brand
by: Chang, Yunwei, et al.
Published: (2012) -
The moderating effect of variety seeking on the relationship between attitude toward the parent brand on attitude toward the co-brand
by: Chris, Sun, et al.
Published: (2011) -
The Effects of Attitude Toward the Brand and the Cause on Attitude Toward Cause- Brand Allience: The Moderating Role of Need for Cognition.
by: LIN, YA-HSUAN, et al.
Published: (2017) -
The Effects of the Attitude Toward Parent Brand on Attitude Toward the Co-brand: The Moderating Role of Rational Shopping Trait
by: Ko, Chun-Yi, et al.
Published: (2013)