The Influence of the Differences between the Types of Advertisement Spokespersons and the Types of Communication Messages on the Online Advertisement Effects
碩士 === 中國文化大學 === 行銷碩士學位學程碩士班 === 105 === In recent years, it has been found in the study that the number of advertisements to convey the health of food has increased gradually over the past few years. According to the Digital Marketing Association (DMA) survey, Taiwan's food advertising in 201...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68773427940934299730 |