Exploring the Effective Persuasive Strategy of Resisting Product: An Example of Health-Check Service
碩士 === 中國文化大學 === 行銷碩士學位學程碩士班 === 105 === This study is mainly based on the Theory of Role Transportation, and to use adult health-examination as an example. In order to improve Health Prevention Behavior(HPB), Adult Health-Check advertising film joins Role Transportation Theory to guide the emotion...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39001052848073094592 |