The Influence of Endorsers Towards Consumer Purchase Intention –A Case Study of We-media Concept Through Facebook Platform
碩士 === 中國文化大學 === 企業實務管理數位碩士在職專班 === 105 === Facebook, this widely spread, rapid rising social media network platform has managed to impact people’s daily life worldwide. As in Taiwan, this social media has reached over 1.8 million users. This network platform is not only influence people’s typica...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dq6du3 |