Relationship Quality, Customer Positive Affect, and Customer Voluntary Performance
碩士 === 中國文化大學 === 全球品牌與行銷碩士在職學位學程 === 105 === In a hyper-competitive business model, the marketing strategy of the enterprise has been transformed from the previous production-oriented to the present customer-oriented order. Given that the enterprise service staff and the customers’ relationship qua...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e698sn |