The purchase decision considering blogger credility and article authenticity-A case of skin care products
碩士 === 中國文化大學 === 全球品牌與行銷碩士在職學位學程 === 105 === As the rise and popularity of Internet, the information collection behavior that consumers extensively search people’s consumption experience in purchase process can also be made through convenience Internet. The impact of personal consumption experience...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qsaq58 |