The Effect of Hotel Website Information Quality, Visual Aesthetics and Perceived User Friendliness on On-line Purchasing Intention
碩士 === 中國文化大學 === 觀光事業學系觀光休閒事業碩士在職專班 === 105 === According to the latest census by MIC, the users of hotels website were increased widely no matter the aspects of accommodation, food and beverage or health and spa since the progress of the information technology. Thus, hotel operators take this...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dye4r6 |