The Study on the Relationship among Brand Image, Perceived Risk and Behavior Intention for L Travel Agency and U Travel Agency
碩士 === 中國文化大學 === 觀光事業學系觀光休閒事業碩士在職專班 === 105 === In recent years, the numbers of tourists continue to increase in Taiwan, to attract travel agencies cooperating with airlines for travel. This study examines the correlation between brand image, perceived risk and behavioral intent. We carried out que...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z8ty26 |