The Effects of Consumer’s Values, Check-in Attitudes, Monetary Benefits and Check-in Intentions — A Social Exchange Theory Perspective
碩士 === 靜宜大學 === 企業管理學系 === 105 === Facebook’s Check-in service is one of the tools and strategy that most cooperate use for promoting their product or their brand. That is the major reason why most of the restaurant and café have this “Check-in and get discount” campaign. How can the restaurant enha...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/924rk9 |