A Case Study for Non-Price Promotions of Department Store on the Festival Events
碩士 === 靜宜大學 === 國際企業學系 === 105 === Department store industry is a perfectly competitive market. Therefore, it often holds a variety of marketing activities and cooperation advertising in order to enhance the company's business performance and often conducts cooperating brand promotion on the Ea...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bp6mrx |