Bed and Breakfast's Channels of Internet Marketing and the Consumer's Decision Making
碩士 === 靜宜大學 === 觀光事業學系 === 105 === This research aims to investigate the consumers’ opinions on hotel search sites and websites of Taiwan’s Bed & Breakfast (B&B) industry, and the difference of channel characteristics between both sites. This research conducted a survey. There are three sect...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/f883mu |