The Effects of Store Atmosphere and Sales Promotion on Purchase Intention ─ Customer Mood as a Mediator
碩士 === 實踐大學 === 企業管理學系碩士班 === 105 === Now is an informatization society, no matter store environment, employee service, sales promotion or mood affection will change consumers’ purchase intention. Due to limited store budget, choosing which way to attract consumers is also worth discussing. Finally...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22ruyd |