The influence of viral marketing on relationship value in Taiwan's tourism industry
碩士 === 實踐大學 === 餐飲管理學系餐飲產業創新碩士班 === 105 === The purpose of this study is to construct a theoretical model of viral marketing, including the constructs of viral marketing, psychological distance, consumption attitude and relationship value. This study also explores the impact of viral marketing throu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98029804821755911284 |