The Effects of Marketing Mix on Purchase Intention-The Moderating Effect of Product Involvement
碩士 === 實踐大學 === 企業管理學系碩士在職專班 === 105 === The concepts of monetizing idle assets and sharing economy have become increasingly influential due to the improvements of internet technologies, and the development of new and creative platform-based business models. The excessive development and the unequ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37y3sa |