The effects of players’ presence experience on the fulfillments of psychological needs and purchase intention-The example of an avatar appearance virtual good

碩士 === 東吳大學 === 心理學系 === 105 === Among various types of virtual goods in online games, avatar appearance helps create feelings of actual presence in the game space and connection with other players. Such experience is closely related to presence. Previous studies of presence distinguished between sp...

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Bibliographic Details
Main Authors: HOU, KUAN-TING, 侯冠廷
Other Authors: WANG, MAN-YING
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/qk3c3f