The Effect of Social Comparison on the In-App Purchase Intention in Mobile Games
碩士 === 東吳大學 === 心理學系 === 105 === Based on social comparison theory, this study is aimed to examine the influence of social comparison on the willingness to further participate in the mobile game and buying of in-app products. Several hypotheses were examined by experimental research. (1) Whether an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9y2442 |