The Effect of Experiential Marketing and Experiential Value on Brand Attitude and Purchase Intention－A Case of ZARA Official Website
碩士 === 東吳大學 === 企業管理學系 === 105 === Recently, online shopping has rapidly increased as an important market channel. In 2015, ZARA Official Website commenced business in Taiwan, and we wonder the experiences with the feeling and the emotion after people use this online store and how to impact consumer...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/sdy5tm |