The Study of the Key Factors Affecting Consumer’S Selection of OTT Services- Using AHP Method

碩士 === 東吳大學 === 企業管理學系 === 105 === Because of innovation of internet technology and the improvement of network video service the number of video website is increasing and the function of website is becoming more powerful.When consumers watch movies and TV programs,they are not limited by TV or cable...

Full description

Bibliographic Details
Main Authors: CHI,YEN PIN, 紀彥斌
Other Authors: Lee, Chih Ming
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/n82z8n