Product Harm Crisis Recovery on Brand Attitude in Consumer Electronics Manufacturing Industry－The Moderating Role of Brand Experience
碩士 === 東吳大學 === 企業管理學系 === 105 === As technology improves every day, new developments have constantly infiltrated our lives. The market has become more intense because of the frequency that enterprises launched their products. Although enterprises had improved the quality of products as well as to t...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/768w5q |