From Glasses Art to Culture and Creativity Brand: A Case of Culture Marketing of Liu Li Gong Fang
碩士 === 東吳大學 === 企業管理學系 === 105 === Taiwan's craft industry has been categorized into cultural and creative industry, since then, craft has become one of the key features for promoting Taiwan’s cultural and creative industry in the international market. Crafts embody different perspectives o...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rc2t5y |