Influence of CSR on Purchase Intention：Moderating of Corporate Image、Perceived Risk and Trust
碩士 === 東吳大學 === 國際經營與貿易學系 === 105 === This research explores how the consumers’ awareness of corporate social responsibility (CSR) activities of Online Shopping Firms can affect consumers’ purchase intention. It investigates the effects of CSR on corporate images, perceived risk and consumer trust;...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/b3e7gt |