Functional Appeal vs. Symptomatic Appeal: Self-referencing and Persuasion
碩士 === 東吳大學 === 國際經營與貿易學系 === 105 === Purpose To investigate the effect of advertisements headlines in rhetorical question form which content functional and symptomatic message under different levels of issue concerns, through self-reference as a mediator, in prompting the persuasion and attractiven...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/ezb6bs |