Functional Appeal vs. Symptomatic Appeal: Self-referencing and Persuasion
碩士 === 東吳大學 === 國際經營與貿易學系 === 105 === Purpose To investigate the effect of advertisements headlines in rhetorical question form which content functional and symptomatic message under different levels of issue concerns, through self-reference as a mediator, in prompting the persuasion and attractiven...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2017
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Online Access: | http://ndltd.ncl.edu.tw/handle/ezb6bs |