Applying Analytic Hierarchy Process to Explore Social Media Marketing

碩士 === 東吳大學 === 資訊管理學系 === 105 === In Nowadays, people are more count on the social media or forums rather than on the one-way traditional mass media information in the high developed media era. Besides the conventional adverting, social media marketing is playing a more significant role to marketin...

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Bibliographic Details
Main Authors: CHEN, LIANG-RONG, 陳亮融
Other Authors: CHENG,LI-CHEN
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/77946067137533554799