Study on the Factors Affecting Repurchase Intention for Smartphone Products- Using Switching Cost and Perceived Risk as Moderators
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 105 === The current study is intended to explore the relationships among consuming inertia, brand loyalty, product innovation and repurchase intention. Besides, the moderating effects of switching cost and perceived risk are examined. As the development of informati...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8j2umb |