When the humanities meet with the fruit - The Brand Crossover Promotion Strategy and Business Model of the Fflavour

碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 105 === The Fflavour, a small place locates at Taipei Dihua Street. Since founded few years ago, not only for Taiwan fruit growers create a way fine branding. Interesting thing is attracting more than 30 in and foreign media report, including Taiwan four main new...

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Bibliographic Details
Main Authors: LIU,I-CHIN, 劉以敬
Other Authors: HSU,PI-FANG
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/v8d4dh