Brand Chain and Franchise Mode and the Strategic Planning Study of Tea - Take X Brand for Example

碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 105 === Tea culture has a long history in China, and with the special geographical environment and climatic conditions, also bred the local quite diverse and rich tea characteristics, nowadays, along with the change of market environment, promote economic developme...

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Bibliographic Details
Main Authors: LU,YUEH-JUNG, 呂玥蓉
Other Authors: HSU,AN-CHI
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/3xer6n