An Research of Measuring Consumer’s Lifestyle Based on Social Network Services
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 105 === Lifestyle has been proved to be a valid concept for marketers to understand consumer needs and conduct campaigns. Previous investigators mainly adopted questionnaire and statistical analysis to measure it, but those methods enviably consume much time and mo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/639c26 |