A Study of Perceived Value、Product Knowledge、Experiential Marketing、Brand Image and Purchase Intention–The Case of Car Companies
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 105 === With the rise of the car today, countries continue to strive to compete and compete for the automotive market, but in this highly competitive and market saturation, how to constantly for their own products, enhance their products and services, and let Consu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s62bt7 |