Brick-and-mortar and Web stores discussion on relationship between customer satisfaction and customer loyalty
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 105 === The purpose of this study is to explore the current situation and difference of customer satisfaction and customer loyalty between physical stores and internet stores, and this study integrates SCSB, ACSI, ECSI and TCSI, construct a causal model of cust...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/y4pg7r |