The Effects of Electronic Word of Mouth toward Health Seeking Behavior and Word of Mouth Behavior
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 105 === The purpose of this study is to explore the effect of messages on health seeking behavior and word-of-mouth (WOM) behavior after consumers receive the electronic word-of-mouth (eWOM) messages. Using the questionnaire survey collected a total of 300 v...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5j769a |