The Research of Public Relations Strategies: A Case Study of KC‘s Jasmine Tea Facebook Page
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 105 === The purpose of this study was to investigate how of Jasmine Tea to use the Facebook fan pages to promote internet public relations (PR) activities and to further review the operational strategies, implementation and effect evaluation. This study used cas...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v5c3bs |