Placement Marketing in films Through Analyzing Audio-Visual Elements : A case Studying of Apple's Product Placement
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 105 === The main purpose of this study is to discuss the appropriateness of placement marketing in films from the perspective of the film being an art- the case of Apple’s product placement in 2014. This research takes perspectives from audio-visual design and s...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t9cuvw |