The Knowledge Co-Creation and Shared Value under the Prosumer Framework : A Case Study of Smartphone Unboxing Reviews
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 105 === The rise of Web 2.0 and Web 3.0 technologies have enhanced the influence of electronic word-of-mouth communication and further expanded its scope, enabling everyone to be a communicator, a receiver and a sharer. Through the internet, people can access to...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s255rw |