A Study on Online Travel Agency Business Model: Examples of Ctrip

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 105 === The Internet Travel Agent has been expanding its market. With the investment and merging competition, the Internet Travel Agent has been an international corporation. The internet industry in Taiwan has also developed its Business Model. This study takes Ctri...

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Bibliographic Details
Main Authors: CHANG,JUNG-FANG, 張蓉芳
Other Authors: CHEN,CHIA-YU
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/9r76xa