Life Style and Reference Groups with Purchasing Decisions―A Case Study of teenager’s Smart phone purchasing
碩士 === 聖約翰科技大學 === 企業管理系碩士班 === 105 === The penetration rate of domestic smart phones has reached 73.4% in 2015. The age of consumer groups has gradually declined. The proportion of their own smart phones in junior high school students and high school students was 78.8% and 93.3% .Teenager’s bec...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61551945302717965451 |