A Study on Online Purchase Intention with Instant Messenger– A Case of LINE

碩士 === 樹德科技大學 === 資訊管理系碩士班 === 105 === Due to the advent of smart phones and APP, there is a significant change in people''s habits and consumption patterns. As a result, business practices on mobile devices have become the focus of everyone''s rush. The original community websit...

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Bibliographic Details
Main Authors: Shih-Chieh Ho, 何仕杰
Other Authors: 唐國銘
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/jvg7x8