Cognitive Attitudes and Purchase Intention of the study Humorous Pastiche of Advertising on Consumer
碩士 === 樹德科技大學 === 經營管理研究所 === 105 === Advertising is an important topic in the field of marketing research, whether it is practical or academic, a very important tool for product promotion. In recent years, Humorous Pastiche material in recent years has been widely used in advertising. According to...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/71285934031465584259 |