A study of Mental Account for Investment Behavior and Decision

碩士 === 南臺科技大學 === 財務金融系 === 105 ===   By behavioral finance on the observation of the actual investment behavior, this study will be analyzed for mental accounts to investors, sample data to distinguish between actual stock trading experience, and no actual stock trading experience but with virtual...

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Bibliographic Details
Main Authors: LAI, YU-HSUAN, 賴昱瑄
Other Authors: CHANG, MIN-CHANG
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/83548208551043049329